Bio | Child Obesity 2017-10-31T21:27:59-04:00

Child Obesity (Bio)


Dewey’s leadership in child obesity is with youth-created, youth-led, youth-spread movements.  His work with this approach, combined with his opposition to traditional adult-led nutrition education for youth, is nationally innovative.

He crafted from scratch “Kidz Bite Back”, a kid-created, kid-led, kid-spread movement of fourth and fifth graders.  More than 30,000 youth and their families in four states have participated in Kidz Bite Back, which changes youth behavior and family culture, evidenced by a three-year scientific evaluation by the University of South Florida, College of Public Health, as well as by other independent evaluators.  He designed Kidz Bite Back using best practices from his work on the highly successful 'truth' teen anti-tobacco campaign that is teen-led.

Kidz Bite Back educates America on how Big Fat Industries (fast food, soft drink, junk food industries) and Couch Potato Companies (Natl. TV networks and video game companies) spend billions on advertising and marketing to get youth to consume and use their stuff in excess - when the only healthy way is in moderation.

Kidz Bite Back is a school-based and afterschool program that has been replicated more than 100 times, transformed kids from being the biggest barrier to improving family health behaviors to the ones leading the following positive health changes.  Families report:

  • 72% decreased consumption of fast food, soft drink, junk food
  • 68% decreased TV-watching, video-gaming
  • 56% increased consumption of fruits, vegetables
  • 51% increased physical activity

Additionally, Kidz Bite Back has been named a national model practice by the National Association of County and City Health Officials.

Dewey is currently working as a consultant for a statewide teen obesity prevention program in West Virginia, similar in design and approach as Kidz Bite Back, for middle- and high-school students.  “West Virginia is FED UP” takes its name from and is endorsed by the award-winning documentary “FED UP” narrated by Katie Couric with executive producer Laurie David (“An Inconvenient Truth”).  The campaign launched in October 2016 with a statewide teen conference.

Dewey has a Master's Degree in Organizational Management, and a Bachelor's Degree in Journalism.  He is 52-years-old and has lived in Florida for the past 20 years. He lives with his two daughters – Violet who is 12-years-old and Scarlet who is 9-years-old.